By Don Sexton, Donald J. Trump
Trump college advertising a hundred and one combines the largest identify in enterprise with the 40-year educating event of 1 of the main recognized advertising thinkers in academia. with out an MBA in advertising, how can today’s marketers and enterprise proprietors remain on best of what’s occurring in advertising and marketing? How can they locate the simplest new principles and keep away from these strategies that don’t paintings or simply bring about difficulty?
Trump collage advertising one hundred and one offers the entire fundamentals of a advertising MBA. each one bankruptcy makes a speciality of one key advertising notion and explores it in an easy, non-academic demeanour with routines and examples that exhibit the assumption in motion. yet greater than easy guide, Sexton additionally comprises his personal methodologies for making important advertising decisions–the comparable methodologies significant organisations pay top-dollar to have him train their employees.
Don Sexton is Professor of industrial at Columbia collage and precept of The Arrow team, Ltd.®, a advertising consulting and coaching company whose consumers have incorporated GE, Citigroup, IBM, and Pfizer, between many others. He has taught at Columbia for greater than 35 years, is a recipient of the company School’s extraordinary instructing Award, and has written a variety of articles on advertising and marketing and branding concerns. he's frequently quoted in favorite media akin to The long island Times, Business Week, and Beijing’s China monetary Daily.