By Stephanie Jones
BRICs and Beyond is a world company govt textual content written in particular for government and MBA scholars. it's in accordance with large consulting in rising economies and several other years of expertise educating govt MBA classes around the world. the writer has continuously confronted the matter that the on hand textbooks for educating overseas enterprise concentrated nearly solely on examples of Western multinationals for case illustrations. within the strategy of getting ready situations closer to the rising marketplace she labored in, the writer learned that the usually attention-grabbing, usually insightful and constantly diversified method of enterprise illustrated by way of those situations may be required studying for MBA scholars in average Western environments too.
With its wide variety of present case illustrations and concise summaries this can be a new-generation textual content that may welcome latest MBA pupil to the broader international of twenty first century foreign business.
". . . this e-book is required not just since it appears at company from the BRICs issues of view; it additionally seems at company from the viewpoint of tomorrow's enterprise leaders and the demanding situations that they're going to need to cope with." --Professor Jonathan Gosling, Centre for management experiences, and co-founder, The One-Planet MBA, the collage of Exeter, UK
". . . Stephanie Jones advises Western companies on doing enterprise in rising economies in a refreshingly easy demeanour, integrating in a unique approach her 3 many years of worldwide, functional adventure with the day-by-day barrage of reporting at the BRICs--distilling from those many classes and ideas. . ." --Extracted from the Foreword, by way of Professor Wim Naudé, Director of analysis, Maastricht university of Management