By Anders Sorman-Nilsson
How to leverage the iconic human desire for analogue stories to draw and preserve extra shoppers in a electronic world.
whatever that may be digitised should be digitised. yet can the digital-connect ever particularly substitute the personalized touch? Is word-of-mouse consistently more desirable than word-of-mouth? And what of consumers’ enduring desire for analogue reports (think analogue watches, paperback books and multiplex motion picture theatres, for example). on your rush to embody your buyers’ electronic brain are you ignoring an both invaluable asset: their analogue center? higher but, how will you leverage the analogue center to supply your organization or model with an unbeatable aggressive edge?
the reply, in response to the world over acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the ‘translational sweet-spot, the convergence of the electronic and the analogue.’
A publication that would revolutionise the way you do enterprise in a electronic international, Digilogue offers strong insights, recommendations and instruments that can assist you offer worth to electronic minds, whereas connecting with analogue hearts.