Download E-books Die 11 Irrtümer über Social Media: Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten PDF

By Hendrik Wolber (auth.)

Die eleven Irrtümer über Social Media

Social Media sind mächtig, Social Media verändern die Welt! Der "Nordafrikanische Frühling" - ohne die Mobilisierung der Massen durch fb und Co. wäre er kaum möglich gewesen. Und wenngleich fb, Twitter, YouTube sowie vergleichbare Plattformen oder groups inzwischen ein fester Bestandteil der Alltagskommunikation von Milliarden Menschen sind, herrscht in Unternehmen vielfach Konzept- und Strategielosigkeit, Aktionismus oder Abwehrhaltung gegenüber Social-Web-Initiativen und -Technologien. Der Autor möchte mit diesem Buch für Social-Web-Engagement auf beruflicher Ebene begeistern, aber vor allem aufklären und helfen. Die "11 Irrtümer über Social Media" unterstützen notwendige Entscheidungsprozesse, indem sie Nutzen und Aufwand, Chancen und Barrieren sowie Sinn und Unsinn des Themas gewinnbringend einzuschätzen helfen. Zahleiche Praxisbeispiele und Expertenbeiträge machen das Buch zu einem wertvollen Hilfsmittel.

Der Inhalt
. used to be Sie über Kommunikation und Mechanismen im Social net wissen sollten
. was once Sie über Planung und Realisierung wissen sollten
. used to be Sie über den Anspruch Ihrer Zielgruppen wissen sollten
. was once Sie über kontinuierliche Verbesserung wissen sollten

Die Zielgruppen
Mitarbeiter und Projektleiter aus advertising and marketing und Unternehmenskommunikation, Produktmanager und Bereichsleiter, Werbe- und PR-Fachleute.

Der Autor
Hendrik Wolber ist advertising- und Kommunikationsexperte sowie Vorstandsmitglied der sxces communique AG, einer weltweit agierenden Agentur für Unternehmenskommunikation. Er ist in der internationalen Wirtschaft ein gefragter Berater für interne und externe Unternehmenskommunikation.

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Download E-books Estimation of Willingness-to-Pay: Theory, Measurement, Application PDF

By Christoph Breidert

With the associated fee Estimation scene (PE scene) Christoph Breidert introduces a brand new strategy to estimate willingness-to-pay. it really works as an extra interview scene appended to conjoint research and gives the respondents a dynamically generated series of product offerings with assigned costs. the purchasers point out whether or not they would really buy the awarded product profiles.

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Download E-books Buchungsfristigkeit bei Pauschalreisen: Einflussfaktoren und Steuerung (Strategie, Marketing und Informationsmanagement) (German Edition) PDF

By Bastian Körber

Bastian Körber untersucht die Einflussfaktoren auf die Buchungsfristigkeit und entwickelt kundensegmentspezifische und leicht zu operationalisierende Steuerungskonzepte, mit denen Veranstalter von Pauschalreisen die Buchungsfristigkeit verlängern können, um so besser planen und höhere Preise erzielen zu können.

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Download E-books International Marketing and Trade of Quality Food Products PDF

As a result of elevated buying strength of yes patron segments world wide and the comparable turning out to be call for for meals specialties for differentiated items within the foreign markets, agri-food alternate and advertising is not any longer desirous about commodities simply. Key suggestions of 'Marketing', 'International exchange' and 'Quality' are taking the leading edge within the clinical debate between agricultural economists facing agricultural and meals items markets. the necessity for clinical wisdom approximately numerous points of selling for caliber nutrition items is growing.The objective of this e-book is to hyperlink those key techniques jointly and view connections, overlaps, contradictions and complementarities among them. This ebook includes peer-reviewed articles protecting quite a number experiences on overseas advertising and marketing and alternate for caliber nutrition items and is edited with the aid of the BEAN-QUORUM venture, funded by means of the eu Union's Asia hyperlink Programme. the themes coated by means of the reviews variety from geographical symptoms to natural nutrition; from reasonable exchange to sensible foodstuff; from wisdom approximately caliber standards to the impression of the search for caliber. The geographical scope of the stories is extensive and the views differ together with the shopper, the manufacturer and the provision chain part. The focal curiosity of the reports additionally variety from competitiveness, to coverage, to power call for. The booklet is of curiosity to researchers and practitioners in foreign foodstuff networks of every kind.

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Download E-books Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan (Consumption and Public Life) PDF

This publication investigates the move of mum or dad state organizational practices by means of the outlets to their chinese language subsidiaries, supplying insights into employment family in multinational retail companies and altering labour-management structures in China, in addition to their influence on customer tradition.

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Download E-books Managing Service Firms: The Power of Managerial Marketing (Routledge Interpretive Marketing Research) PDF

By Per Skålén

Based on a conceptual research of selling texts, relatively provider advertising texts, and a case examine of a carrier company that makes use of methods to handling corporations which were constructed in the obstacles of promoting, this booklet offers a serious exam of promoting as a managerial perform. Skålén focuses specifically at the managerial study culture and managerial perform known as carrier advertising (sometimes carrier management), that's obvious as a ‘dominant managerial common sense’ by way of many advertising and marketing scholars.

Skålén analyzes the governmentality of carrier advertising via textual representations of managerial advertising and marketing and a case research of a carrier association. in line with the previous, the writer argues that managerial advertising has continually promoted and fostered client orientation because the major governmental rationality and that this rationality in carrier advertising goals humans extra solely than formerly. This e-book contributes to serious advertising and marketing examine considering that this learn culture lacks reviews of empirical responses to managerial advertising which articulate an intensive social critique.

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Download E-books Marketing Management (13th Edition) PDF

Kotler/Keller is the greatest within the advertising and marketing administration self-discipline since it maintains to mirror the newest adjustments in advertising concept and practice.

Topics coated comprise model fairness, buyer worth research, database advertising, e-commerce, worth networks, hybrid channels, offer chain administration, segmentation, concentrating on, positioning, and built-in advertising communications.

For advertising pros who position detailed emphasis to creativity and mind's eye in advertising and marketing management.

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